“Would a rose by any other name smell as sweet?” –Shakespeare, Romeo and Juliet There’s been a lot of conversation lately about names and social media. Google caught flak for requiring people to register their real names on their account or risk banishment to some Googlitary Confinement where no one hear you search. There’s also [...]
I love analogies. I really realized my love for analogies around 2001 when I told a school board I was pitching a website to that a poorly designed website was like eating oatmeal without water. I feel that the great teachers and religious scholars in history used fables and parables, and analogies are simply bite-sized [...]
Believe it or not, your fans can be a bigger threat to your brand’s reputation than your sneakiest competitor. The old saying “with friends like this, who needs enemies?” can now be updated for social media to read “with brand advocates, fan sites, and news blogs like these, who needs enemies?” How? Read on. You [...]
This week marked the end of my first week at Edelman in Chicago, and I am loving it. For all of the focus that some PR and Marketing agencies tend to put on finding and hiring other “agency people” who fit in with the “agency culture”, Edelman brought in someone with a wealth of marketing experience, [...]
“Life is either a daring adventure or nothing. Security is mostly a superstition. It does not exist in nature.” – Helen Keller I had read the first part of the above quote before, but upon recently reading the remaining part, I knew I had a blog post. Since TAB and I are both bloggers, we [...]
“It is a good thing to learn caution from the misfortunes of others.” – Publilius Syrus The recent news of Anthony Weiner tweeting pictures of his junk to women and this great post by friend and social media smart-guy Jason Falls prompted me to weigh in with my own opinion of this whole twibacleTM (patent [...]
I was fortunate enough to recently attend an interactive panel in Chicago courtesy of Digital Influence Group. DIG is based in Boston, MA and is describes itself as a “full-service digital marketing firm that helps companies unlock the social potential of their brands and amplify its impact to generate business results.” The panel was moderated [...]
I recently had a client contact me who was confused about what her business’s Facebook presence should be as part of her social media strategy. She was in a pretty social industry to begin with and had a loyal following, but over the years she had accumulated her own friend profile page , a page [...]
I had a little fun with my Facebook friends recently that I think would make a great social media trick for business owners looking for fun, innovative was to engage. First, I updated my status to say: “Do you want to know a secret?” I let everyone respond and speculate over what the secret could [...]
Social media is all around us. As hipster-ish as it sounds, it’s still true. Before Twitter, Facebook, LinkedIn and the like, we all formed friendships, had conversations, and networked with other people who had interests similar to ours. Nothing these technologies have brought to us gives us anything we didn’t have before, which is why [...]
