I had a little fun with my Facebook friends recently that I think would make a great social media trick for business owners looking for fun, innovative was to engage. First, I updated my status to say: “Do you want to know a secret?” I let everyone respond and speculate over what the secret could [...]
Social media is all around us. As hipster-ish as it sounds, it’s still true. Before Twitter, Facebook, LinkedIn and the like, we all formed friendships, had conversations, and networked with other people who had interests similar to ours. Nothing these technologies have brought to us gives us anything we didn’t have before, which is why [...]
Patience is a far underrated quality. Just look at how patient the world had to be before Osama Bin Laden’s crimes finally caught up with him in the end. Everyone from hunters to stockbrokers know that it’s all about timing and patience to get what you really want. So, too have I spent a lot [...]
Scope creep by definition is when additional work/functionality/results begin to “creep” into the scope of a given project. Reborn and reanimated time and time again like a horror film killer and just as destructive, scope creep in project management is more real than ever. For those unfamiliar with the term, “scope creep” is the bane [...]
“One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” This quote by Marshall McLuhan has more than a small ring of truth to it. Anyone with an Internet connection or a Smartphone can now access hundreds [...]
I’m posting additional content this week because I have had this post rattling around in my mind for awhile. I’m working to eventually expand the concepts created by Maslow into a series of helpful guides for marketers specifically geared toward social media marketers. Contact me to be among the first to receive the entire series [...]
Lately I’ve been doing quite a bit of business development for my freelance services, and its forced me even further out of my box than ever. I’m not speaking of being an introvert (even though I am), or of being a “doer” versus a “seller” (even though I am). I’m talking about stepping out of [...]
I discovered this Michael Jordan commercial this morning and was immediately struck by its message. Lately I’d been thinking about all of the great performers in social media marketing and thinking “Is there something I should be working on to get myself to that level?” I’ve seen my share of success, but I don’t yet [...]
There is little, if any, reason to go to a theater anymore. Cable providers like AT&T and Time Warner offer on-demand rentals of films, and services like Netflix, Redbox, and Zediva are bringing us closer to brand new movies than ever before. They also offer the convenience of being as close as our computers, Playstations, [...]
Walking into a small business with little or no social media presence has been a new and frightening experience for me as a new independent contractor. It has also been very exciting because I find that as I start to see the dim bulb of hope and faith a small business owner has in social [...]
