“Would a rose by any other name smell as sweet?” –Shakespeare, Romeo and Juliet There’s been a lot of conversation lately about names and social media. Google caught flak for requiring people to register their real names on their account or risk banishment to some Googlitary Confinement where no one hear you search. There’s also [...]
Russell Roering
I love analogies. I really realized my love for analogies around 2001 when I told a school board I was pitching a website to that a poorly designed website was like eating oatmeal without water. I feel that the great teachers and religious scholars in history used fables and parables, and analogies are simply bite-sized [...]
I may seem a bit late to jump on this bandwagon, but I’ve been juggling projects and attending SocialDevCamp so it’s been a hectic week. If my absence has you predicting my demise from the blogging world, I wouldn’t take offense, I’d actually thank you. Here’s why. We are obsessed with failure Steve Jobs departing [...]
Believe it or not, your fans can be a bigger threat to your brand’s reputation than your sneakiest competitor. The old saying “with friends like this, who needs enemies?” can now be updated for social media to read “with brand advocates, fan sites, and news blogs like these, who needs enemies?” How? Read on. You [...]
Very recently, my Toshiba Satellite decided it no longer enjoyed my company and decided to part ways with me. Staring down a $200 system board replacement (and that’s if I replace it!), I have found myself instead searching the web and the IRL big-box marts looking for a suitable replacement. With a much more plethoric [...]
This week marked the end of my first week at Edelman in Chicago, and I am loving it. For all of the focus that some PR and Marketing agencies tend to put on finding and hiring other “agency people” who fit in with the “agency culture”, Edelman brought in someone with a wealth of marketing experience, [...]
Change always happens. The only difference between a change that makes you and a change that breaks you is the tango step you take when life goes from the slow-step to the quick-step. My declaration of going independent and ramping up freelance customers was going swimmingly, but life started to feel like it was a [...]
“It is a good thing to learn caution from the misfortunes of others.” – Publilius Syrus The recent news of Anthony Weiner tweeting pictures of his junk to women and this great post by friend and social media smart-guy Jason Falls prompted me to weigh in with my own opinion of this whole twibacleTM (patent [...]
Today is my birthday. Let’s just get that out of the way right away and move on. To be honest, there were so many times that I should have died that I can’t believe I made it this long. They tore the hospital down where I was born not long after I was born there, [...]
I was fortunate enough to recently attend an interactive panel in Chicago courtesy of Digital Influence Group. DIG is based in Boston, MA and is describes itself as a “full-service digital marketing firm that helps companies unlock the social potential of their brands and amplify its impact to generate business results.” The panel was moderated [...]







