I’m posting additional content this week because I have had this post rattling around in my mind for awhile. I’m working to eventually expand the concepts created by Maslow into a series of helpful guides for marketers specifically geared toward social media marketers. Contact me to be among the first to receive the entire series [...]
Lately I’ve been doing quite a bit of business development for my freelance services, and its forced me even further out of my box than ever. I’m not speaking of being an introvert (even though I am), or of being a “doer” versus a “seller” (even though I am). I’m talking about stepping out of [...]
I discovered this Michael Jordan commercial this morning and was immediately struck by its message. Lately I’d been thinking about all of the great performers in social media marketing and thinking “Is there something I should be working on to get myself to that level?” I’ve seen my share of success, but I don’t yet [...]
There is little, if any, reason to go to a theater anymore. Cable providers like AT&T and Time Warner offer on-demand rentals of films, and services like Netflix, Redbox, and Zediva are bringing us closer to brand new movies than ever before. They also offer the convenience of being as close as our computers, Playstations, [...]
Walking into a small business with little or no social media presence has been a new and frightening experience for me as a new independent contractor. It has also been very exciting because I find that as I start to see the dim bulb of hope and faith a small business owner has in social [...]
As you may have read in this post, the decision was recently made to cut all remaining staff and sell off existing inventory at the e-commerce start-up where I have worked for nearly two years. I am sad about this, but ever hopeful for the next chapter in my life. I was given 6 weeks [...]
I wanted to take a moment and share a couple of brand-spanking-new Slideshare presentations showcasing my portfolio of work and a short pitch to my potential freelance clients on the benefits of social media for their organization. Feel free to share these (please be kind and give credit) and as always, I am an open [...]
Separating your business from your competitors’ is all about finding your Organizational Hinge. What do I mean by that? I’m glad you asked. Think about the hinge on a door: Without the hinge, the door is just an extension of the wall. The hinge allows the door to pivot open. The Organizational Hinge is the [...]
Sometimes being a good friend in social media can be annoying to others. Tell me if this has happened to you: A good friend you’ve known for years (and who is every bit the geek of social media that you are) finds a great news story to share with you. They decide to email it [...]
Someday, there is a good chance that social media marketing will be a major for college kids. Until then, we all get to this niche of the marketing world from somewhere else. Because of my extensive IT background, I’m frequently asked in job interviews or by consulting clients “How did you end up in marketing? [...]
