“Would a rose by any other name smell as sweet?” –Shakespeare, Romeo and Juliet There’s been a lot of conversation lately about names and social media. Google caught flak for requiring people to register their real names on their account or risk banishment to some Googlitary Confinement where no one hear you search. There’s also [...]
I may seem a bit late to jump on this bandwagon, but I’ve been juggling projects and attending SocialDevCamp so it’s been a hectic week. If my absence has you predicting my demise from the blogging world, I wouldn’t take offense, I’d actually thank you. Here’s why. We are obsessed with failure Steve Jobs departing [...]
This week marked the end of my first week at Edelman in Chicago, and I am loving it. For all of the focus that some PR and Marketing agencies tend to put on finding and hiring other “agency people” who fit in with the “agency culture”, Edelman brought in someone with a wealth of marketing experience, [...]
Change always happens. The only difference between a change that makes you and a change that breaks you is the tango step you take when life goes from the slow-step to the quick-step. My declaration of going independent and ramping up freelance customers was going swimmingly, but life started to feel like it was a [...]
I was fortunate enough to recently attend an interactive panel in Chicago courtesy of Digital Influence Group. DIG is based in Boston, MA and is describes itself as a “full-service digital marketing firm that helps companies unlock the social potential of their brands and amplify its impact to generate business results.” The panel was moderated [...]
I recently had a client contact me who was confused about what her business’s Facebook presence should be as part of her social media strategy. She was in a pretty social industry to begin with and had a loyal following, but over the years she had accumulated her own friend profile page , a page [...]
Social media is all around us. As hipster-ish as it sounds, it’s still true. Before Twitter, Facebook, LinkedIn and the like, we all formed friendships, had conversations, and networked with other people who had interests similar to ours. Nothing these technologies have brought to us gives us anything we didn’t have before, which is why [...]
Patience is a far underrated quality. Just look at how patient the world had to be before Osama Bin Laden’s crimes finally caught up with him in the end. Everyone from hunters to stockbrokers know that it’s all about timing and patience to get what you really want. So, too have I spent a lot [...]
“One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” This quote by Marshall McLuhan has more than a small ring of truth to it. Anyone with an Internet connection or a Smartphone can now access hundreds [...]
I’m posting additional content this week because I have had this post rattling around in my mind for awhile. I’m working to eventually expand the concepts created by Maslow into a series of helpful guides for marketers specifically geared toward social media marketers. Contact me to be among the first to receive the entire series [...]
