Lately I’ve been doing quite a bit of business development for my freelance services, and its forced me even further out of my box than ever. I’m not speaking of being an introvert (even though I am), or of being a “doer” versus a “seller” (even though I am). I’m talking about stepping out of [...]
Walking into a small business with little or no social media presence has been a new and frightening experience for me as a new independent contractor. It has also been very exciting because I find that as I start to see the dim bulb of hope and faith a small business owner has in social [...]
Separating your business from your competitors’ is all about finding your Organizational Hinge. What do I mean by that? I’m glad you asked. Think about the hinge on a door: Without the hinge, the door is just an extension of the wall. The hinge allows the door to pivot open. The Organizational Hinge is the [...]
Sometimes being a good friend in social media can be annoying to others. Tell me if this has happened to you: A good friend you’ve known for years (and who is every bit the geek of social media that you are) finds a great news story to share with you. They decide to email it [...]
Someday, there is a good chance that social media marketing will be a major for college kids. Until then, we all get to this niche of the marketing world from somewhere else. Because of my extensive IT background, I’m frequently asked in job interviews or by consulting clients “How did you end up in marketing? [...]
It all started with a Social Media Today blog post about how great Ben & Jerry’s was doing social. Actually, it even started before that with a Foursquare check-in. Here’s the story… Upon Barb and I moving to the lovely and small town of Kenosha, we began exploring some of the local restaurants and I [...]
If you are unfamiliar with the term “inbound marketing”, then let me enlighten you. Inbound marketing was a phrase popularized by Brian Halligan and Dharmesh Shah in the book of the same name and it refers to the process by which companies are getting found online and products and services are subsequently being sold to consumers by building [...]
