“Would a rose by any other name smell as sweet?” –Shakespeare, Romeo and Juliet There’s been a lot of conversation lately about names and social media. Google caught flak for requiring people to register their real names on their account or risk banishment to some Googlitary Confinement where no one hear you search. There’s also [...]
I love analogies. I really realized my love for analogies around 2001 when I told a school board I was pitching a website to that a poorly designed website was like eating oatmeal without water. I feel that the great teachers and religious scholars in history used fables and parables, and analogies are simply bite-sized [...]
Believe it or not, your fans can be a bigger threat to your brand’s reputation than your sneakiest competitor. The old saying “with friends like this, who needs enemies?” can now be updated for social media to read “with brand advocates, fan sites, and news blogs like these, who needs enemies?” How? Read on. You [...]
This week marked the end of my first week at Edelman in Chicago, and I am loving it. For all of the focus that some PR and Marketing agencies tend to put on finding and hiring other “agency people” who fit in with the “agency culture”, Edelman brought in someone with a wealth of marketing experience, [...]
“Life is either a daring adventure or nothing. Security is mostly a superstition. It does not exist in nature.” – Helen Keller I had read the first part of the above quote before, but upon recently reading the remaining part, I knew I had a blog post. Since TAB and I are both bloggers, we [...]
I recently had a client contact me who was confused about what her business’s Facebook presence should be as part of her social media strategy. She was in a pretty social industry to begin with and had a loyal following, but over the years she had accumulated her own friend profile page , a page [...]
Social media is all around us. As hipster-ish as it sounds, it’s still true. Before Twitter, Facebook, LinkedIn and the like, we all formed friendships, had conversations, and networked with other people who had interests similar to ours. Nothing these technologies have brought to us gives us anything we didn’t have before, which is why [...]
Scope creep by definition is when additional work/functionality/results begin to “creep” into the scope of a given project. Reborn and reanimated time and time again like a horror film killer and just as destructive, scope creep in project management is more real than ever. For those unfamiliar with the term, “scope creep” is the bane [...]
“One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” This quote by Marshall McLuhan has more than a small ring of truth to it. Anyone with an Internet connection or a Smartphone can now access hundreds [...]
Lately I’ve been doing quite a bit of business development for my freelance services, and its forced me even further out of my box than ever. I’m not speaking of being an introvert (even though I am), or of being a “doer” versus a “seller” (even though I am). I’m talking about stepping out of [...]
