I was fortunate enough to recently attend an interactive panel in Chicago courtesy of Digital Influence Group. DIG is based in Boston, MA and is describes itself as a “full-service digital marketing firm that helps companies unlock the social potential of their brands and amplify its impact to generate business results.” The panel was moderated [...]
I recently had a client contact me who was confused about what her business’s Facebook presence should be as part of her social media strategy. She was in a pretty social industry to begin with and had a loyal following, but over the years she had accumulated her own friend profile page , a page [...]
I had a little fun with my Facebook friends recently that I think would make a great social media trick for business owners looking for fun, innovative was to engage. First, I updated my status to say: “Do you want to know a secret?” I let everyone respond and speculate over what the secret could [...]
Social media is all around us. As hipster-ish as it sounds, it’s still true. Before Twitter, Facebook, LinkedIn and the like, we all formed friendships, had conversations, and networked with other people who had interests similar to ours. Nothing these technologies have brought to us gives us anything we didn’t have before, which is why [...]
Patience is a far underrated quality. Just look at how patient the world had to be before Osama Bin Laden’s crimes finally caught up with him in the end. Everyone from hunters to stockbrokers know that it’s all about timing and patience to get what you really want. So, too have I spent a lot [...]
