They say that when a butterfly flaps its wings on one side of the world, it can cause a tsunami on the other side of the world. They call it “the butterfly effect”. We all know that this is not true, but the concept of a chain reaction is a very real thing. About 1 [...]
Since its inception, social media has been dogged with the question of “How do we show return on investment (ROI)?” and many articles have been written on it. I had the pleasure of being part of a case study that was the perfect storm: We had an unknown product with no competition, did no other [...]
